In reaction to this article Jean Kilbourne would probably have a few things in particular to say. First and foremost she would notice the sexual innuendo that the picture is meant to portray(ask mom or dad if you don't know). Secondly, Kilbourne discusses in her video that often, only parts of women are shown in ads, and as for this one in particular, only the head combined with the questionable facial expression is displayed. The facial expression alone may often times be enough to anger a woman, but combined with the slogan, "it'll blow your mind away", is just plain inappropriate considering the audience is anyone who sees it, not anyone over a certain age as enforced at movie theatrers to ensure certain material not be seen by younger viewers.
I agree, the sexual innuendoes are very vulgar and degrading to women. I can and can't believe that the BK ad department would think this is okay. I like what you said about the fact that anyone can see this and there isn't an age limit or anything like at movie theatres.
ReplyDeleteIts a sandwich. How sexy does a sandwich need to be? Anyone can see this like you said so there are kids who see might see this ad. I am seriously curious who they think this ad works on. This ad is pretty repulsive and it should be to everyone else who sees it.
ReplyDeletehaha what gets me is how she isn't even looking at the sandwich!! How does one eat a sandwich and not look at it as you eat it? who is feeding her this sandwich? plus it looks like she just put lipstick on? Never in all my years have a seen any women put on fresh lipstick before they eat something at burger king.
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